Performance Marketing
Meta Ads
Google Ads
SEO
GA4
Google Tag Manager
A/B Testing
CRO
AI Marketing Tools
📍 Location: Calicut, KL (Govt Cyberpark)
Industry: IT
Job Type: Full Time
Experience: from 2 years
Join LRG International as a Performance Marketer to drive growth across paid and organic channels. You will manage campaign lifecycles and leverage data analytics to optimize ROAS and conversion rates.
Roles & Responsibilities:
Plan and optimize Meta Ads and Google Ads campaigns across Search, Display, and YouTube.
Manage end-to-end campaign lifecycle including audience targeting and budget allocation.
Implement technical and on-page SEO strategies to enhance organic search visibility.
Execute A/B testing and CRO experiments to continuously improve conversion performance.
Collaborate with creative teams to produce high-performing ad content and landing pages.
Utilize GA4, GTM, and AI marketing tools for tracking, reporting, and actionable insights.
Requirements:
2–4 years of proven experience in performance and digital marketing.
Hands-on expertise in managing Meta Ads and Google Ads platforms.
Proficiency in Google Analytics 4 (GA4) and Google Tag Manager.
Strong understanding of SEO principles and conversion rate optimization.
Familiarity with AI-driven marketing tools and campaign attribution models.
Strong analytical mindset with ability to present data-driven recommendations.
Perks & Benefits:
Full-time position in a professional environment.
Opportunity to work with AI marketing tools and advanced analytics.
Collaborative team structure with exposure to cross-functional projects.
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